There’s no doubt 2020 wasn’t a great year for a lot of reasons. 2021 doesn’t need to be the same for you or your business. According to Mark Roemer Oakland, with the right strategy, you can turn this year around and take your business to new heights. Here are some tips on growing your business in 2021:
Tips & Tricks
1. Build relationships – Treat your clients, customers, employees, and the team as people with whom you want to have a lifelong relationship. For service-based businesses, it’s especially important since your customers get more value out of your establishment as you expand. They would be more inclined to bring their business to your locations when you expand your business. Moreover, your clients would be more inclined to recommend your business to their friends and family. The same holds even if you sell products. The same goes for your employees and team when you put people first. You would be able to retain great talent with fewer inconsistencies.
2. Identify and invest in your core customer – With more competition in the market, everyone is hungry for attention. If you are a small business, you’re better off focusing on your core customers instead of trying to rack up the volume. Connect to clients and customers who have a genuine interest in your products and services. When you can identify your core demographic it’s easier to design your marketing strategy around them. Create customer profiles with internal data and figure out the spending habits and values of your core customers. Social media analytics from Instagram, Facebook, and other such platforms can be of great help.
3. Social Media is a versatile tool – As a business owner, social media is the most powerful tool available to you. More than half of new brand discoveries happen on social media and that’s why it’s projected that brands would invest around $50 billion on social ads this year. Social media ads rank behind search engines, TV ads, and word of mouth when it comes to brand discovery. You can also connect directly with influencers on social media that align with your brand demographic. Promote your product or service on their channel for a significant boost in sales or customer acquisition.
4. Deliver fleeting lucrative offers – When you leverage social media for increasing your revenue it’s important to push lucrative and short offers. A cold offer among hundreds in the DMs won’t grant you a glance. It’s important to stand out from the crowd and deliver something enticing. You can’t expect your customers to be overwhelmed on their social feed or DMs with long text-filled 5 percent discount offers. Keep your promotional messages on social media short, simple, vibrant, and something with a high perceived value. If you can personalize the messages with your team instead of pushing a generic digital flyer, it’s even better.
Mark Roemer Oakland suggests that you use these tips to prosper and grow your business in 2021.